If you didn’t know, then you should know that video SEO isn’t the same as regular SEO. But what is it anyway? Read on in this guide to have a better understanding into video SEO and all that goes into optimizing your videos for search.
Primarily, video SEO can be defined as the steps taken to optimize videos for ranking and indexing on the search engines for relevant keyword searches. Video SEO strategies are quite a number that can be used to help your videos get better rankings on the search engines even as we shall see these mentioned shortly.
Over the past few years, we have seen a change in the practice and trends of video optimization for the search engines. This is even looking at the fact that the past few years have been such that have seen a growth in the popularity of the use of videos for marketing purposes with so many businesses going for it. Actually video marketing is easier looking at the fact that all it requires is for a marketer to have a camera and have their content uploaded on sites such as YouTube and the like. Enter the smartphones and you see in these as well another tech gadget that has really mad video marketing so popular even looking at their superior ability to take and record such clear videos and pictures. In actual sense, we have seen an explosion of the use of videos and this makes it a challenge ranking your videos on the search engines. The following is a look at some of the ways that you can boost your video rankings online.
By and large, your video ranking depends on some basic factors and these are how commanding your website is, how video focused it is, and how it actually ranks for the video related searches.
To improve on your video SEO strategies, the first thing that you should do is to look at you video hosting platform. What you should do in so far as this goes is to ensure that your choice of the video hosting platform is on point. One thing that you need to take into account as you settle for your video hosting platform is the reasons why you want to have your videos rank.
Ensure that you have such a commanding thumbnail for you to effectively rank your videos. Inserting a video transcript as well goes a long way in helping optimize videos for search.