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Significance of SEO in Web Design
If you want to make a high-performing site, you will definitely need to consider the design features that will enhance the appearance of your website, but you also need to put effort in search engine optimization because SEO is more important to web design than people imagine, whereby a well-designed and well optimized site will easily attract visitors, who will not be noticing the look of the website, but will be focusing on how easy, comfortable, and appealing it is to navigate through your site, and discussed below are some of the aspects that strengthen the relationship between SEO and web design.
To begin with, SEO is important to web design, because together they achieve mobile friendliness of the site, which is very important seeing that more than half of the world’s internet users are dependent on their phones as a means of accessing internet and the number is on the rise making it risky to develop a less mobile friendly site since it would result to a high bounce rate caused by poor loading on mobile phones hence getting a low rating from the search engine and would be an act of sidelining the more than half of the internet users.
The second importance of SEO on web design is enhancing of the website speed, which is one of the challenges that face many websites, which you need to prevent by search engine optimization tactics such as allowing browser caching, eliminating plugins that are not needed and optimizing the images, and failure to do this will make more users abandon the page due to slow loading, making it a ranking aspect for the search engines, and unlike mobile friendliness, failure to enhance website speed may mean that there will be not pages available for ranking at all.
The last importance of SEO on web design to look at is the ease of reading of your design, which is important even though people will rarely recognize this, whereby you will spend a lot of your SEO time trying to work on the content of your site and in case you do not work on it, the visitors of your site will have a problem reading, which is caused by issues such as placing the content in strange places, choice of the wrong color combination, excess hyperlinks, and hard to read fonts, which like is the case of not designing a mobile friendly site, would lead to low ranking by the search engine.

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